Kate Spalla - Product Portfolio

Web Applications

Not pictured:

Cloud software for digital accessibility, allowing engineering managers to pinpoint areas of improvement.
Responsive, scalable navigation for an accessibility platform provided industry-leading user experience and improved system usability score by an average of 20%.
Accessibility improvement across Con Edison & Orange & Rockland online experiences, enabling digital self-service revenue collection for 475K additional customers
Con Edison Pilot Programs with fully-integrated My Account experiences for 12 different tracks, including robust charts that allowed customers greater control over their bill. Surpassed all retention and enrollment goals; won an American Business Association Award for Customer Excellence in 2020.
Accessibility improvement across Con Edison & Orange & Rockland online experiences, enabling digital self-service revenue collection for 475K additional customers

Mobile Apps

For more details, contact katespalla@gmail.com

Con Edison iOS & Android apps

4.8 app store rating & 94K reviews
Led accessibility & usability enhanacements
Product manager for pilot program reporting capabilities
Pioneered product leadership for push notifications technical design & load balancing

Accessibility Testing SDKs for Appium

First product of its kind in the digital accessibility industry
Allows app developers using Appium to test for accessibility issues as they code

Process: How the Sausage is Made

Visual samples cannot be publicly uploaded due to employer privacy agreements. For examples of my work, email katespalla@gmail.com.

Research

I always center the customer in my product discovery process with qualitative & quantitative methods

User interviews, strengthened by my unique prior experience as a journalist
Key metric analysis for data-driven approach
Competitive analysis, with in-depth feature comparisons informed by themes from user interviews
SWOT, Points of Parity analyses for holistic market view

Vision & Roadmap

I'm a leader who is frequently praised for her visionary approach while never sacrificing important detail. It's critical to to set tone for my team & products to get buy-in.

6-month, 1 year, 3-year & 5-year roadmaps
Trained leadership on setting 1-3 year themes with my Scaled Agile certification
Defined clear vision statements in plain-language for highly technical product areas

Requirements

I prioritize detailed requirements, so that my team can implement products efficiently, and I can keep launches on time and under budget with high quality product releases.

User stories laser-focused on user benefit, not desired output
Acceptance criteria with end-to-end gherkin language, so that I can partner with QA on test cases early -- as I'm building requirements
Expert facilitation in refinement sessions, so I can effectively collaborate and partner with my scrum team
Specs + annotations in logical detail, using my technical expertise to put myself in the shoes of the users of my documentation -- the designers and developers

Implementation & Launch

I grind all the way through launch before continuing iteration.

My typical day as a product manager starts with prioritizing questions & requests from the scrum team, so that we can ship without delays, and my team is never blocked by the business.
I talk to my stakeholders as I prototype in develop, so they can start formulating a strong go-to-market strategy.
As an expert in the customers "job to be done," I often help define the marketing messaging in partnership with product marketing. I'm hands on wherever I can strengthen conection to the customer.
Experience building training course, learning content so that my stakeholders can champion the product and empathize with their customers. I always represent voice of the customer.
Project management -- no task is too small when the goal is to launch the software customers need. I'm quick to turn around approvals, action items and anything our team needs to get to market.